Key takeaways
- ChatGPT now offers instant checkout in the U.S. for purchases from Etsy sellers, with support for over a million Shopify merchants coming soon.
- Instant checkout completes payment inside chat; users can pay with a saved card or an express option like Apple Pay, Link, or Google Pay.
- Product results are organic and not ads; instant checkout items are not preferred in rankings.
- The Agentic Commerce Protocol (ACP)—an open standard co-developed with Stripe—powers instant checkout while merchants keep their existing systems.
- U.S. Free, Plus, and Pro users can use instant checkout where available.
Instant checkout at a glance
We can now ask for products, review options, and buy without leaving the chat. With instant checkout, we tap Buy, confirm item, shipping, and payment, and finish the purchase inside ChatGPT. Existing subscribers can use the card on file or choose another card or an express method such as Apple Pay, Link, or Google Pay. 1 Orders are confirmed in chat, and merchants send email receipts; past orders appear under Settings → Orders. 2
Today, instant checkout supports single-item purchases from U.S. Etsy sellers; multi-item carts and broader availability are planned, and Shopify merchants are coming soon. 1
What changed—and why it matters
Before, we used ChatGPT to research, then jumped to another site to buy. Now instant checkout keeps product search, comparison, and payment in one place. The result is fewer steps and a clearer decision path. U.S. Free, Plus, and Pro users are eligible, so the feature is not limited to paid plans.
How results appear—and how they’re ranked
When our query signals shopping intent (“durable weekender under $150”), ChatGPT can show a visual set of relevant options. These product results are organic and independent—not ads or paid placements.4 If an item supports instant checkout, the detail view shows a Buy button to complete the order in chat.
For the same product sold by multiple merchants, rankings consider relevance and factors such as availability, price, quality, whether a merchant is the primary seller, and whether instant checkout is enabled—without preferring instant checkout items.
How instant checkout works behind the scenes
At the core is the Agentic Commerce Protocol (ACP), an open standard that enables buyers, AI agents, and businesses to complete a purchase together.3 ACP lets ChatGPT pass only the information needed to fulfill the order while the merchant stays the merchant of record—managing payments, fulfillment, returns, and support through their existing systems.
OpenAI built ACP with Stripe and leading merchant partners. This collaboration helps merchants adopt instant checkout quickly, often without changing back-end systems.1,3
Security, payments, and receipts
Instant checkout uses a secure, in-chat flow. We review price, shipping, and payment, then authorize the purchase. Afterward, we see confirmation in chat and receive an email from the merchant. For reference, Settings → Orders shows our order history.2
Practical ways to use instant checkout
- Fast re-buys: Ask for a replacement part or gift, compare a few options, and finalize with instant checkout.
- Budget filters: Include price, material, or shipping timing in the prompt; instant checkout keeps the final step quick once we decide.
- From idea to order: Request “starter pour-over kit,” review organic results, then complete with instant checkout.4
Who can use it—and what’s next
Instant checkout is available to U.S. Free, Plus, and Pro users for Etsy at launch, with Shopify support on the way. Multi-item carts and expansion to more regions and merchants are planned. For plan details beyond instant checkout, we can review ChatGPT’s plan page.5
Tips for smoother purchases with instant checkout
1) Be specific in your prompt
Share price limits, size, color, material, or brand preferences to surface tighter matches and a faster instant checkout path.
2) Compare before buying
Ask for a quick table: price, shipping time, return policy. Choose one, then finish with instant checkout in a few taps.
3) Keep records handy
Save the merchant’s email confirmation and use Settings → Orders for receipts and order status.
Bottom line
Instant checkout brings the decision and the purchase into the same conversation. Results remain organic and unsponsored, instant checkout items are not preferred in rankings, and merchants keep control over payments and fulfillment. With Etsy live and Shopify coming soon, plus carts on the roadmap, instant checkout is set to make everyday shopping in ChatGPT more direct and efficient.3,4
Citations
- OpenAI. “Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol.” OpenAI, 29 Sept. 2025.
- OpenAI. “Buy Directly from Merchants through ChatGPT (Instant Checkout).” OpenAI Help Center, updated 2025.
- OpenAI. “Agentic Commerce Protocol: Get Started.” OpenAI Developers, 2025.
- OpenAI. “Shopping with ChatGPT Search.” OpenAI Help Center, updated 2025.
- OpenAI. “ChatGPT Pricing.” ChatGPT.com, 2025.
